Marketing in the Metaverse

Marketing in the Metaverse

As a small business owner, it can be tough to keep up with the latest marketing trends and even harder to do the research you need to understand those trends. One of the latest trends in marketing is metaverse marketing.   What is the Metaverse? Wired Magazine...
Need to Knows- YouTube Ads

Need to Knows- YouTube Ads

If you have not yet dived into the world of YouTube ads, it’s time to start.YouTube is one of the most powerful search engines in the world. Period. Once you think about it, it’s easy to understand why. Google owns YouTube, and Google just happens to run the most...
What is a Swipe File and Why Do I Need One?

What is a Swipe File and Why Do I Need One?

I was listening to a podcast the other day, and the term “swipe file” came up. Until then, I had never heard of a swipe file and had to listen further to understand what it was. Once I did, I knew it was something I needed to write about.   What is a Swipe File?...