by IntInsPodcast | Jan 15, 2022 | Digital Marketing, Entrepreneurship, Social media marketing
All businesses want to make money and one of the best ways to do that is to create a marketing funnel. If you already have a business, you probably already have a marketing funnel. But do you know if that funnel is working? Is it doing what it’s supposed to do? ...
by IntInsPodcast | Dec 4, 2021 | Digital Marketing, Entrepreneurship
The start of a new year is typically when we, as marketers, go through our website and do a quick checkup to test our website health. We’re trying to ensure that it still performs its crucial function, funneling organic traffic onto the site. For marketers, organic...
by IntInsPodcast | Nov 21, 2021 | Digital Marketing, Entrepreneurship, Social media marketing
With Black Friday and Cyber Monday just around the corner, you may be looking to tap into all of those local bargain shoppers. Whether this is your first major holiday marketing push or you’re an old hand at this, here are some tips to make sure the day of and the...
by IntInsPodcast | Nov 7, 2021 | Entrepreneurship, Team Management
Today, small business owners usually employ contractors to help their businesses run. Through contractors, employers can hire a marketing specialist, payroll specialist, office manager and more, without paying full-time salaries to any of them. It’s a solution that...
by IntInsPodcast | Nov 7, 2021 | Entrepreneurship
There are a lot of schools of thought when it comes to pricing your product or service. While you would like to believe that you get it right all of the time, sometimes you miss your mark. But will raising or lowering your prices help? The truth is, sometimes you need...
by IntInsPodcast | Oct 24, 2021 | Entrepreneurship
Pricing your work is one of the most challenging things to do as a small business owner. If you price a product or service too high, you run the risk of scaring off customers. On the other hand, pricing your product or service too low, and you risk attracting those...
