by IntInsPodcast | Jul 30, 2026 | Digital Marketing
Here’s a number that should bother you a little. If you’re charging by the hour, your income has a hard ceiling, and you already know exactly where it sits. Take your rate, multiply it by the hours you can realistically bill in a week, then multiply that...
by IntInsPodcast | Jul 23, 2026 | Digital Marketing
The Name Swap Test Here’s a test that takes thirty seconds and stings a little. Pull up your website. Take your headline, your service description, whatever a prospect reads first. Now mentally swap your business name for your closest competitor’s name....
by IntInsPodcast | Jul 22, 2026 | Digital Marketing
Nobody Wants Twelve Deliverables Pull up your offer right now. Count how many things are on it. Strategy sessions, audits, monthly reports, asset libraries, dashboards, check-in calls. If it reads like a moving company’s inventory sheet, we found your problem....
by IntInsPodcast | Jul 21, 2026 | Digital Marketing
What Your Hesitation Actually Tells Prospects Somebody asks what you charge. What’s the first thing out of your mouth? If it’s “well, it depends,” we need to talk. I get why it happens. Your work genuinely does vary. Scope changes things. You...
by IntInsPodcast | Jul 21, 2026 | Digital Marketing
The One-Sentence Test Most Offers Fail Here’s a quick exercise for you. Grab someone who doesn’t know your business. A neighbor, a buddy, someone at the cigar lounge. Explain what you do the way you normally would. Then ask them to repeat it back. If they...
by IntInsPodcast | May 5, 2026 | Digital Marketing
Every entrepreneur eventually hits the same wall. You’ve got a process that needs to run on autopilot, and you’ve got three roads in front of you. So the build vs buy automation question becomes very real, very fast, and the answer shapes the trajectory of...
