Text Message Marketing- Need to Knows

Text Message Marketing- Need to Knows

With Millennials and Generation Z becoming a larger and larger share of the buying force, you need to connect to them where they are. That means text message marketing.   What is SMS Marketing?  Text messages are also known as SMS, which stands for Short Message...
Running Split Tests to Increase Leads

Running Split Tests to Increase Leads

Conducting split tests (also known as A/B tests) regularly is essential. Especially, if you want to increase the number of new clients signing up to do business with you. Split-tests are essentially just experiments conducted to find which strategy yields the best...