Building a sales funnel — seems easy, right? Well, you may be familiar with the steps to make a great sales funnel. However, there may be a few things — outside of the usual funnel building steps — that you haven’t accounted for when both building and promoting your funnel.
In this article, I’m going to go through a few things you should bear in mind when creating your funnel and promoting it to your audience.
You Need To Have Patience
This is probably one of the most important things to consider when building your funnel. Suppose your funnel is a rip-roaring success on the first day of promoting it, that great! But it’s not what most people experience — especially when it’s their first time building a funnel.
Instead of getting frustrated that your funnel isn’t generating hundreds of sales on the first day, be patient. Give yourself (and your funnel) time. It could take a few days, maybe even a couple of weeks before your funnel starts gaining momentum.
During the initial stages of promoting your funnel, you’ll learn what is and what isn’t working well. Based on your findings, you’ll be able to start experimenting with different variations. This is where split testing comes into play.
“Split testing” basically means promoting two different variations of your sales funnel at the same time to see which one works best. You can split test your funnel from the very beginning. But it might also pay to see your first funnel results and use your findings to help you create a new variation.
Split testing can mean making minor changes to your copy, or it could mean you completely overhaul the look, color schemes, and the number of steps in your sales funnels. But I would recommend gradually implementing changes to your split test funnel, so you can easily track if your changes are helping or harming your funnel’s success.
Optimizing Your Copy
This is a big one for me. And most professional funnel builders will agree — getting your copy correct is essential. The way you write your copy has to be optimized for your business’s tone of voice, but it also needs to help generate conversions.
There are a lot of different styles when it comes to copywriting. So, it’s essential to experiment and find out which style works for you. But if you want a better insight into copywriting, you should check out this podcast where our founder, Jason Wright, speaks to pro copywriter Nick Usborne, who has years of experience in this field.
Experiment With CTAs
A CTA (call to action) is basically a button in your funnel that gets your audience to do what you want them to do, such as clicking on a button to buy a product or to claim an offer. CTAs can be used in a variety of ways. You should experiment with the wording on your CTAs and the color, shape, size, placement, and the frequency that CTAs are shown.
When it comes to the number of CTAs you use, you must strike a balance between having enough CTAs to give your audience a chance to take action, but not too many so that you look too pushy — which is a big turn off for most people.
CTAs should always be contextual. Don’t just place them anywhere and hope that people will click. Each CTA placement needs to make sense. Ensure that the copy you use leading up to the CTA helps build-up to the CTA, so it makes sense for people to take action.
Data Protection Laws
This depends on where you and your customers are based. For example, if you have customers in Europe, and your funnel is collecting personal details, you will need to follow the proper GDPR data collection laws.
It’s worth consulting with a lawyer who knows about this topic. But many funnel building services, like Clickfunnels, have built-in tools to help you get permission from your customer to collect their data and use it for marketing your products to them.
Don’t ignore this step. It’s important for several reasons — mainly because you don’t need the hassle of facing investigations or penalties for not following data collection laws. So, before launching your funnel, make sure you’re following the correct data collection guidelines.
Building a Successful Funnel Takes Time
It’s worth noting that there are so many variables when it comes to funnel building and marketing — there’s no one size fits all approach. So, when you’re building your funnels for the first time, it’s important to take your time, be patient, and experiment with your strategy.
If you’d like more information on funnel building and improving your marketing strategy, check out some of the latest posts on the Intentionally Inspirational blog.
Written by Lewis James