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How to Find Content Ideas That Work

How to Find Content Ideas That Work

by IntInsPodcast | Feb 20, 2021 | Content Creation, Digital Marketing, Social media marketing

Finding good content ideas for your business’s blog or social media channels can be very tricky.  It’s not always easy to create content that will help to engage your audience. And even if you do find great ideas, placing them into a workable marketing strategy...
Why #NationalRoastDay Was Marketing Gold

Why #NationalRoastDay Was Marketing Gold

by IntInsPodcast | Feb 20, 2021 | Digital Marketing, Social media marketing

I was scrolling social media the other day. Just wasting time and procrastinating when I came across a brilliant marketing campaign. I just had to share. Turns out that February 11 was #NationalRoastDay. Well, at least according to Wendy’s.   It started with a...
Cost Per Click Versus Cost Per Impression

Cost Per Click Versus Cost Per Impression

by IntInsPodcast | Feb 12, 2021 | Digital Marketing, Social media marketing

There are a lot of factors that go into determining what advertising medium is the best for you and your company. However, one important thing to know is the difference in cost per click vs cost per impression marketing. You need to think about where your ideal...
How to Use User-Generated Content In 2021

How to Use User-Generated Content In 2021

by IntInsPodcast | Jan 24, 2021 | Content Creation, Digital Marketing, Social media marketing

By now you’ve likely heard of user-generated content. Trust me!  It is one of the most important marketing strategies, even in 2021. This year will be full of new marketing trends. However, the older, more established marketing trends like user-generated content...
B2B vs. B2C Marketing and How to Tackle Both

B2B vs. B2C Marketing and How to Tackle Both

by IntInsPodcast | Jan 16, 2021 | Digital Marketing, Entrepreneurship, Social media marketing

Creating a marketing strategy can be difficult, especially if you’ve never done it before. There are a lot of moving pieces and things that need to happen and it can be difficult to decide where to start. While each person and company is different, one of the very...
Marketing in 2020: A Whole New Ballgame

Marketing in 2020: A Whole New Ballgame

by IntInsPodcast | Dec 6, 2020 | COVID-19, Digital Marketing, Social media marketing, Work from Home

We’re in the home stretch of 2020 and it’s been a crazy year so far. With coronavirus cases rising nationwide, families hurting financially and the nation divided politically, it’s a lot to take in. As a marketer, it would be a mistake to think that this does not and...
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