You always hear about Google’s algorithm changes improving search results. One of the latest system upgrades could have a profound impact on your search ranking. These new updates stand to directly affect your business.

However, there’s no need to fret. Google’s Search Journey can be used to your advantage. When used correctly it will help you generate more business in the long-run. 

In this article, we’ll look at everything you need to know about Google’s Search Journey update. Explaining how it will change the way you create content, and how to utilize it to your advantage.  


What Is Google Search Journey?

In simple terms, Search Journey is an update implemented by Google. This update enables users to access related content easier, based on the search intention.  For example, let’s say you’re searching for blogs on how to improve your email marketing strategy. Google’s intelligent AI will be able to predict the next best, related pieces of content for you to read. 

This initiative, set up by Google, is designed to improve the current search engine experience dramatically. With the ability to predict the user’s search journey,  it will be able to provide the best content based on a user’s intentions. This a drastic change from just attempting to give the best answers to questions. One of the key aims is to boost click-throughs and conversion rates.


Are Google Search Journeys Important To My Business?

The simple answer is YES! With this latest algorithm update by Google, there will be a significant impact on your business. Especially in terms of how you produce content.  The user’s search journey will now be monitored and predicted. Now Google will attempt to offer the most valuable — and related. This content is now based on each individual’s search pattern. 

With this algorithm change, it’s essential for you to be producing website content that will relate to your customer’s journey. Then it will result in more sales for your business. 


How Can You Use Search Journeys To Your Advantage?

There are a few things you need to do to ensure your current website content (and content you’ll be producing in the future) shows up along your customer’s Google search journey.  You can start by conducting some thorough keyword research. You want to find out all of the keywords and phrases that relate to where your customer is currently on their journey. 

Search Engine Journal has created an excellent post that goes into detail about this topic. In basic terms, you want to place your keywords into three separate categories: Informational, Navigational, and Transactional.

  • Informational keywords relate to when users are looking for information about a specific topic — for example, fishing. 
  • Navigational keywords are used once users have already learned about a topic.  They now want to proceed and look for a company that sells a product/service related to that topic, e.g. fishing rods.
  • Transaction keywords are used when users have decided on a brand or product they’re looking for. Based on these keywords, Google can now start suggesting specific products for users to purchase. 

This article by Search Engine Journal goes into more detail on how you can utilize keyword planning to optimize your content for search journeys.  For now, you need to know that optimizing your website content for Google Search Journeys will be crucial for your business.


The Bottom Line 

This latest algorithm update by Google will not only have a significant impact on how people browse the internet but also how businesses devise their content strategies to generate sales.  If you’re reading this, you must start taking the first steps toward optimizing your content strategy. Use a combination of Informational, Navigational, and Transactional keywords. 

Search journeys could have the power to dramatically boosting your business revenue and overall success — if applied correctly. 

If you’re looking for more ways to optimize your content for search engines, check out this blog post here.


Written by Lewis James