What are LSI Keywords anyway? So, you’re buckling down on your SEO strategy. You’ve got your site set up, and content plan ready to go. But there may be a few things you’re missing in your content briefs that could seriously be harming how well your website ranks.
SEO is more important (in my opinion) than any other aspect of advertising your business in this modern age. LSI keywords are a crucial component to any website content strategy, whether it’s homepage content or posts on your blog.
In this post, we’re going to discuss exactly what they are. Plus why you need to know about them and how you can use them to help boost the rankings of your webpages.
LSI Keywords Definition
The Wikipedia definition goes like this: “Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.”
In simple terms, LSI keywords (which is short for Latent Semantic Indexing), in terms of search engine optimization, refers to keywords that are related to your main SEO keyword or phrase.
For example, let’s say you’re creating some blog content and your main keyword is “digital marketing”. Suitable LSI keywords to accompany your main keyword would include: “digital advertising”, “digital marketing training”, “how to use digital marketing”, “digital marketing guide”, “digital advertising trends”.
Why You Need To Use Them
Search engines, such as Google, use their algorithm to scan web content for LSI keywords. It helps them to verify the relevance of a specific webpage.
This is why they are crucial for anyone looking to improve how their content ranks on search engines.
Not only do they improve the relevance of your content and boost your website’s SEO ranking. They’ll also improve the number of people who find your content who are using keywords related to your content.
Where To Include Your LSI Keywords
Google uses its algorithm to scan for LSI keywords to help determine the overall topic of a webpage. This is why you should include them across multiple areas of your web content.
Be sure to include LSI keywords in your headings (H1, H2, & H3). As well as your content title, throughout your content, and even image alt text.
Ensuring you have your keywords carefully placed in multiple areas of your page will ensure that search engine algorithms will pick up on your page. This results in more traffic to your website.
How To Find LSI Keywords
There’s a variety of different methods and LSI tools that you can use to find an awesome selection of LSI keywords.
One of the simplest ways you can use right away is Google’s instant search feature. Whenever you type in a word or phrase into Google’s search engine, you’ll have noticed that the search engine tries to predict what you’re going to type next. The words that appear in bold as suggestions are what you are looking for.
Write down all the suggested keywords and phrases and begin to incorporate the relevant ones into your content.
Another awesome way to find suitable LSI keywords for your content is through using an online tool such as LSIGraph – an easy to use LSI keyword generator.
LSIGraph is simple. You place in your main keyword or phrase into the search box and let the platform work its magic. You’ll be given a huge list of keywords that are relevant to your content.
You know it. There must be a piece of content on your website that you know needs to be reworked.
Trust me, by making that additional effort to seek out relevant LSI keywords and including them throughout your content, in your headings, and even in your image alt text will make a world of difference, and will help you to significantly boost your webpage’s SEO ranking.
I hope you found this article helpful in improving your SEO content strategy. To find out more ways to skyrocket your SEO ranking, check out some of the other posts on our blog.
Written by Lewis James