by IntInsPodcast | Apr 10, 2021 | Content Creation, Digital Marketing
Google is forever updating its algorithm to ensure users are always finding the best content for each searched keyword. One of Google’s latest algorithm updates includes E-A-T. As a marketer, it’s incredibly important to understand E-A-T before you begin optimizing...
by IntInsPodcast | Mar 19, 2021 | Content Creation, Digital Marketing
What’s a meta description? A meta description is a short paragraph of text that appears underneath your page title in a search engine. See the example below. Meta descriptions can be tricky to get right. There are so many factors to consider to get your meta...
by IntInsPodcast | Jan 31, 2021 | Digital Marketing
With COVID-19 throwing businesses into a tailspin, many small business owners are struggling to figure out how to bring their businesses back to what they once were. Even the most experienced and veteran business owners are facing issues they have not tackled before...
by IntInsPodcast | Sep 26, 2020 | Content Creation, Digital Marketing, Social media marketing
In the world of marketing and life, it’s often thought that bigger is better. The belief is that the bigger the marketing campaign, the more business you’re going to get. If you market to an audience of 1,000 people, you’re likely to get more customers than if you...
by IntInsPodcast | Sep 12, 2020 | Digital Marketing
How do you land new B2B clients consistently? I always used to ask myself the same question. I’d sent emails to every business in my city, even going door-to-door with business cards trying to sell my services. But it never really worked. I may have gotten one or two...
