How do you land new B2B clients consistently? I always used to ask myself the same question. I’d sent emails to every business in my city, even going door-to-door with business cards trying to sell my services. But it never really worked. I may have gotten one or two responses, showing some interest, but that wasn’t enough for me to consider my hard efforts a success. So what did I do to get more B2B clients for my business? I experimented a whole lot. And while some things I wouldn’t recommend, I have a few suggestions for you that worked wonders for me.

In this article, I’m going to cover how to use video messages to get more B2B clients. 


Customized Video Messages — What Should They Look Like? 

Creating video messages is one of the best methods of gaining new B2B clients. But what should they look like? Try giving your prospective B2B clients a 5 minutes overview of what your business offers — if your business is service-based, show your potential clients a walk-through of what your business will do to benefit them, and how you will do it. 

Top tip: Create a video template with clips that can be reused. This will save you a lot of time when creating custom videos for each client. 

You can customize each video using the client’s logo, simply placing it in the video’s top or bottom corner. You should also try to include your client’s website and customize the explanation of your services as if you had already completed the process for them. While creating custom videos may take a bit more time, they will definitely pay-off, as clients will appreciate that you’ve actually taken time to understand their business and how you can help them — which will make them feel more valued. 


How to Create Custom Video Messages

There are a few tools you can use to make video messages for your clients. The easiest option is Loom. Loom is an online screen recording platform that will allow you to record yourself and your computer screen. Using this tool, you’ll be able to record and introduce yourself and give your clients a tutorial of what your services will look like. 

Loom gives you the option to record your screen while also having a smaller screen on your video’s bottom corner that shows your face, recorded by your webcam. This is the perfect way for your client to put a face to a name, which helps to build trust and familiarity with your brand. 

The more challenging, but more detailed way of creating these videos is using a video editing software. Loom lacks various tools that will enable you to fully customize videos for your clients. So, using video editing software like Adobe Premiere Pro or Hitfilm (which has a decent free version) will enable you to create templates that you can fully customize for your clients. 

All you’ll need is a screen recording software — most of which come free with computer software — and a webcam to record yourself speaking to your clients. Creating and editing videos can be relatively easy. Still, you may want to hire a professional video editor who could put together your videos pretty quickly. 

TLDR: is the easiest option, but for more detail, use a video editing software.


Sending Your Video Message

So once you’ve made your video, what’s the best way to get it to your clients? If you use Loom, you’ll be able to send your client a link to the video. You can send the link via email or by SMS message, along with your introductory email. 

If you’re creating custom videos using a video editing software, you can simply upload your video to YouTube. You can upload the video privately, so only your client can see the video. Just copy the link to the video and send it along with your introductory message. 

Creating engaging emails that will grab your client’s attention is essential,  so we’ve included some important tips for this in other Intentionally Inspirational blogs


Making an effort Always Pays Off

Video messages are a more personable way of introducing yourself and your business — especially in a time like these (COVID-19), which would prohibit most business owners from meeting in person.

Go that extra mile to understand your client’s business. Create a quick video to introduce yourself and show what your business can do to benefit your protective clients. 


Written by Lewis James