“Why isn’t my digital marketing strategy working?” — that’s what I used to ask myself a few years ago when starting my business. It took me some time to realize that, while digital marketing tools are useful, they only work if I used them correctly — with a well-devised strategy.
So if your digital marketing efforts aren’t working, don’t panic. There are many things you can do to get better results from your online campaigns.
In this article, we’re going to go over 3 reasons why your current digital marketing strategy isn’t working and what you can do to fix them.
Reasons why your digital marketing isn’t working
#1 You DON’T have a strategy & you’re not tracking results
This seems obvious, right? But many people jump into digital marketing WITHOUT a clear plan — what they want to achieve and the steps they’re going to use to get there.
This used to be me. And you’d be surprised at the number of people that I meet who are exactly like this. But this doesn’t have to be you.
Here are some basic things you need to do to form a marketing strategy:
- Name what you want to achieve.
- Look at your target audience.
- Create a Customer Profile.
- Plan content/ads that will appeal to your audience.
- Choose the best methods to target your audience, e.g. email, social media, PPC, etc.
- Set a budget.
- Track campaign results.
Throwing up ads is easy. But creating targeted content, tracking the results, and measuring what isn’t working is essential. We’ve put together a guide on how to track and measure your digital marketing campaigns, so you can better understand the success of your strategies.
#2 Your copy sucks
Sorry to be so blunt. But this is one of the most common mistakes with failing marketing campaigns.
Writing copy should be treated as an art form. One misplaced word or phrase and the whole campaign will suffer.
Reassess your marketing copy and see if you’re using easy-to-read, concise, actionable language that entices your audience and makes it easy for them to take action, e.g., click on your link or visit your site. We’ve put together some easy-to-follow tips to improve your copy significantly, which will help you take your copy from dull to click-worthy with a few simple changes.
#3 You’re not spending enough
This may be a tough one to tackle. But most businesses that are new to digital marketing try to spend as little as possible.
I get it. You only want to spend a small amount to 1) see if this digital marketing thing works, and 2) you don’t want to waste your money!
But if you’re spending too little on your marketing campaigns is like not peddling enough on your bike and wondering why you keep falling off. To get the most out of each marketing campaign, you need to spend a decent amount to gain momentum and a significant amount of exposure.
This doesn’t mean you should endlessly plow money into your campaigns. But it would be best if you began by creating a reasonable budget that would generate enough results to see a return on your investment.
Marketing has changed (for now)
In light of the COVID-19 pandemic and other socio-political changes across the world, marketers are challenged with creating new strategies and content that fit times of crisis.
While you should apply the suggestions in this article to your current marketing plans, you should also start to learn how to adapt your marketing strategy to COVID-19.
To learn more about marketing your business successfully, check out the latest post on the Intentionally Inspirational blog.
Written by Lewis James