Organic marketing content is possibly the best way for you to advertise and generate long-lasting leads for your business.
While paid ads are still powerful, you should be focusing more time on your content marketing strategy — and staying on top of the latest trends to ensure your content is being seen and heard.
In this article, we’re going to go through 3 key content marketing trends in 2020 that you should be implementing to your content strategy.
#1 Integrate Google FAQs + Q&As
When doing a Google search, have you noticed a rectangle box with some FAQ tabs, answering questions about the specific topic or keyword you’re searching for?
While Google utilizes content related to the specific keyword to automatically generate their FAQs, you can now integrate the Q&A type tabs underneath your website to appear in search results.
These FAQ tabs can be incredibly useful for generating more traffic to your site — especially if you get on this trend early.
Aim to include 4 FAQs on your most popular pages on your blog or website. Be sure that each FAQ answers the user’s question fully — ensure they don’t have to look elsewhere for all the information they need. Also, include at least one link in each FAQ answer that links directly to the page or your website.
#2 Podcasts & Live streams
Now, the podcast and live stream trend have been in full swing for some time. However, it is still very early days.
Starting your own podcast is still one of the best ways to generate engagement with your audience — either to represent yourself or your business. The great thing about podcasts is that, even though they’re considered “long-form” content, people expect them to be much longer than traditional forms of content marketing.
As your audience will likely stick around longer to listen to your podcast, you can leverage their listening time to build a genuine connection, thus strengthening brand loyalty.
We recently spoke to the School of Podcasting founder, Dave Jackson, who gave us some essential tips on starting a podcast: the do’s, the don’ts, and everything in between. You can check out the full podcast with Jackson, here on our podcast page, or on the Intentionally Inspirational YouTube channel.
#3 Optimize Content for Voice Search
Voice search is said to make up around 50% of all Google searches in 2020. So it is essential to tweak your content to ensure your website appears in voice search results.
But what should you change? The critical difference between typed searches and voice searches is that people tend to use a more longtail (more detailed) keyword when using voice search.
For example, if someone is looking for a soup recipe, the text search and voice search would look like this:
- Text search: Potato leek soup recipe.
- Voice search: Hey, Google, do you know a healthy potato and leek soup recipe?
When optimizing your content for more voice search-appropriate longtail keywords, think to yourself if you were searching for an article like yours, what would you say to your smart speaker to find it? You should also look at including LSI keywords, to help you keep the longtail keywords varied — but still relevant.
The best tools to find longtail keywords to optimize your content for voice search include Answer The Public and LSI Graph, both of which you can search the current keyword for a piece of content. They’ll generate great alternative keywords to include in your content.
Staying Ahead of Trends
It’s always important to keep up with the latest marketing trends. As content marketing trends are fast-changing, you should focus more time on optimizing content and generating content to take advantage of new opportunities quickly.
Written Lewis James