As we’ve discussed before on this blog, utilizing social media is essential for any modern-day business. But there are so many tools at your disposal. It can be hard to gauge which form of social media will work best for your business. However, there is one tool integrated into most major social media platforms that act as an ace card if used correctly. That is LIVE video.

In this article, we’re going to cover what going live is and how you can use it to grow your business.


Why Go LIVE?

It’s well documented that video is the best way forward when it comes to marketing. This is true both on and off social media. The figures show that video content is way more engaging than standard picture posters or text. LinkedIn actually found that video ads gain over 30% more engagement compared to other media types. But what about live video?

The live streaming industry is set to reach around $70 billion by 2021. Live streaming is proven to be lucrative for both individuals and businesses. The sector was worth $30 billion in 2016. Facebook’s head of video found that the time spent watching live videos quadrupled within a 12-month period.  That was with 20% of all Facebook videos being live in 2017. A recent report by Social Media Examiner also found that 57% of marketers are now using live video as part of their strategy.

Statistics aside, it also enables viewers to connect with an individual or business on a more personal level, and this is why it is the perfect tool to improve customer loyalty and retention. It will give you the ability to interact with your audience in real-time, helping to strengthen relationships with your clients, customers, or fan base.


How to Use Live Video

Using it is easier than ever before. Almost all major social platforms, including Facebook, Instagram, YouTube, and Twitter, all have built-in live streaming tools. The best way to use live video is to be as authentic and organic as possible. The big draw to it is the fact that people want to see other people’s lives, behind the scenes, in a realistic way — not heavily edited or scripted. People want to watch how others react or respond to their questions, and live video is the perfect opportunity to respond to a person’s questions without them having to wait. 

Here’s a breakdown of the best ways to use live video:

  • Keep the content as authentic as possible.
  • Host Q&A sessions.
  • Show behind-the-scenes footage.
  • Offer free advice to viewers. 
  • Avoid selling your product or service, but make sure to mention where new customers can learn more about your business. 

For example, if you’re a company with a range of different customers, host a live video session once a week and answer people’s questions, ask what you could do better, and try to resolve issues there and then.

The founder of Intentionally Inspirational, Jason Wright, uses live video as part of his marketing training courses. He regularly speaks to all students in his Facebook group via live video, answering questions, and offering useful information about how to progress with marketing strategies. 

Growing Your Business With Social Media

Social media is (arguably) the best form of advertising for any business — especially as it can be 100% free. Live video is an ever-growing trend, with almost all social networks now including live video tools.  It not only helps you to grow your business and social channels, but it also works to solidify relationships between you and your audience — turning regular customers into loyal fans of you and your business.

To learn more about how to use social media to help grow your business, check out the latest posts on the Intentionally Inspirational blog.


Written by Lewis James