Letting A Niche Choose You

Letting A Niche Choose You

  I have lost track of how many times I have heard the saying that “the riches are in the niches.” It is certainly sound advice, but my interpretation of it wasn’t always as clear as it is now.  I have tried and failed countless times to start niche...
The Art Of Commanding An Audience

The Art Of Commanding An Audience

There is nothing worse than sitting through a presentation that sounds like it is being given by Ben Stein.  Ugh.  The thought of that makes me want to go to sleep right now.  It doesn’t matter what the content is, no one will actively stay listening if the...