Upgrading Your Content for 2020

Upgrading Your Content for 2020

With a new year comes this nagging feeling that all the content on your website from 2018 and earlier is simply too old and of no use anymore. It’s a feeling that happens every year but it can be tough to look at blog posts you’ve spent countless hours on and simply...
When to Kill Your Marketing Campaign

When to Kill Your Marketing Campaign

There’s a well known saying for experienced writers, “Kill your darlings”. William Faulkner said it first, though Stephen King may have said it best, “‘Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your...