Alexa.com is going away on May 1, and that means for companies that rely on the Alexa Global Ranking system for their website traffic data, it’s time to go somewhere else.
What is the Alexa Global Ranking?
For those of you that don’t know, the Alexa Global Ranking system was a way for website owners to determine the popularity of their website, track bounce rates, and the average duration of a website visit. Users were also able to compare their website to the popularity of other sites.
Why is Alexa.com Shutting Down?
While Alexa.com and the Alexa Global Ranking system have operated for more than two decades, recently, Amazon (which owns Alexa.com) announced it would shut the site down on May 1, 2022.
The announcement was short and sweet and didn’t offer much detail about why Amazon decided to shut down the site.
Experts believe people simply found better alternatives to Alexa.com, making the site less and less popular over the years.
Alternatives to Alexa.com
Whether you’re looking for an alternative to Alexa.com or just trying to determine if there’s something better out there, I’ve compiled a list of websites that will allow you to track traffic and other data on your website.
Semrush
Semrush’s website claims it’s an “all-in-one tool suite for improving online visibility and discovering marketing insights.”
Not only does Semrush offer competitive research and keyword research, but it will also help with SEO and campaign management.
Experts like Semrush because of those keyword research tools and its tracking, but say it’s expensive to start with and can get even more costly as you add on features.
Ahrefs
Another popular alternative to Alexa.com is Ahrefs.
The site has a combination of pay for and free tools for websites to use. Free tools include a keyword generator, SERP Checker, and a broken link checker.
Experts like Ahrefs because it offers in-depth analytics, but they will cost you. Ahrefs isn’t cheap at $99 per month, and there’s no free trial before you buy.
Similarweb
Similarweb isn’t as robust as some of the other options on the market, but what it does, it does well.
One website says Similarweb is one of the more accurate overall website traffic estimators on the market. Accuracy can make or break your next marketing campaign, which is why Similarweb makes this list.
If you’re not looking for all the bells and whistles, Similarweb may be the best choice.
Moz Pro
On the front page of its website, Moz Pro explains itself in the simplest terms possible.
“Moz Pro is a complete SEO toolset that helps boost your rankings and search engine visibility.”
Experts like Moz Pro because of its excellent keyword research, link research, and rank tracking tools.
However, the Pro in Moz Pro is important to remember. Moz Pro is for professional marketers. As such, it is an expensive tool that isn’t the best choice for marketing beginners.
SpyFu
SpyFu calls itself an SEO marketing suite and PPC analyzer that offers historical data, competitive analysis, and backlink outreach.
The program does not offer all the same features as a tool like Semrush or Ahrefs, but at $9 a month, it’s a good price point for small and medium-sized businesses that just need the basics.
Ubersuggest
One of the newer tools on the market, Ubersuggest was created by marketer Neil Patel.
There is a free and paid-for version of the all-in-one marketing system. The free version still offers a limited number of keyword searches per day and a limited number of competitor queries per day. There’s also a weekly rank tracking feature.
The paid-for version includes unlimited queries, daily rank tracking, and mobile rank tracking, which is becoming more and more important.
Like Similarweb, Ubersuggest doesn’t offer many features, but it is an excellent tool for beginners.
SERanking
SERanking is designed to help you “track your rankings, monitor competitors, spot technical errors, and more.”
According to ContentPowered, SERanking is one of the tools closest to Alexa.com. So, if you’re not looking for too much of a change, SERanking may be your next best option.
Google Analytics
When you’re just starting to learn SEO and website traffic tracking, Google Analytics may be a good place to start. It’s free, and it keeps it simple.
Google Analytics aims to help you gain data about the people who visit your website, identify trends, and see how visitors engage with your website.
Serpstat
Another SEO management platform, Serpstat helps with keyword research as well as backlink analysis and rank tracking.
Backlink.io says Serpstat is a “solid SEO tool” that’s competitively priced, but the site also says the features are a mixed bag.
Conclusion
When considering which tool to use for tracking website data, one of the biggest things you need to look at is your level of experience with such tools.
There are several on this list with data-rich features, but if you’re not experienced in reading that data, it won’t help you.
If you’re new to marketing and SEO, consider starting with some of the free or more straightforward tools and then upgrading as needed.
Written by Erika Towne