Without face-to-face contact, it can be pretty tough for many businesses to gain new clients. However, there are some great ways around the inconvenience of not being able to properly meet indoors. You can introduce your business and make client video proposals. Now bear with me, as there are many different ways of making business-related videos. It all depends on your needs, the type of business you run, and who your potential clients are. 

However, I’m going to guide you through how to make a video. One that can make new clients want to do business with you. 

In this article, I’m going to discuss what your video proposals should look like. Then what you need to make them and how to present them to your prospective clients.


What Should a Video Proposal Look Like?

There are many directions in which your proposal video should go in. But, to keep it simple, your video should do 3 things. First, present some background about your business. Second, show what your business offers. Lastly, show how your business could benefit the client.

So, let’s start with your business’s background. You should give potential new clients a quick but interesting rundown about how your business started. As well as what your business is doing currently. This explanation will help your potential client better understand who you are. When doing the business explanation, you can have an interview-style shot of the business founder, the CEO, or the manager. Have them discuss the business’s origins, how the business has progressed, and what the business is doing currently.

Next in the video, you’ll need a clear explanation of what the business offers. You can break down your services into an easy-to-understand format. You want all of your potential clients to quickly gain a full understanding of what your business offers. When explaining what your business can offer, you can use a combination of effects, infographics, and video clips. That way people watching can easily build a picture of what you can offer to them.

Finally, you want to show how your business can help your clients. My suggestion here is to personalize each video with your potential client’s logo and branding and speak directly to the client. Speaking directly to each potential client using their branding, and stating how your business can specifically help them, gives your video proposal an almost unignorable personal touch that will gain the attention of almost all potential clients.


What’s the Best Way to Make Video Proposals?

What you need to make your video proposals largely varies. It depends on the quality of the video you want to make, your budget, and the services your business offers. However, having a low budget doesn’t necessarily mean you’re limited to making low-quality videos. There are many tools you can use to make very effective video tutorials.

The more advanced (and more expensive) option includes using a professional camera and microphone setup, and video editing software. For this, it’s probably best to hire a professional videographer to shoot your video and edit the final video. This option is the most professional-looking way, but as mentioned it also requires more time and money. 

However, for low-budget video proposals, you can use tools like Loom. Loom is an intuitive screen video capture software that enables you to record your screen as well as your face via webcam. The best part is that Loom has a great free plan, but Loom’s premium plans also come at a pretty low price point.

Using Loom, you can introduce yourself, your business, and run through how your business can benefit your potential clients. The great thing about Loom is that it’s very easy to use — it definitely does not require technical skills. Loom also makes your proposal seem more casual and not corporate as you’re recording yourself in real-time discussing your business — almost like you’re having a conversation with your potential clients about their business.

Also, Loom makes the whole video proposal process super quick. Once you’re done recording, Loom automatically uploads your video and gives you a shareable link to send to your clients.

Personally, if you’re new to video proposals, I think Loom is a great place to start.


What’s the Best Way to Send Video Proposals?

The best way to send video proposals is by using a link to your video. If you’ve made a professional video, you’ll need to upload your video to a platform like YouTube or Vimeo and send private links to your potential clients. If you’ve made a Loom video, you share the link to your automatically uploaded video.

Now, while sending video proposals to “cold” clients can work, I feel it is best to build a rapport with your potential clients first and then send your video — this way they’ll be more inclined to pay attention to your video.

In my experience, sending a video link within the context of an email is the best way to show clients your proposal video. If you can create an engaging email using some email copywriting hacks, and then place it in your video proposal link, you’ll increase your chances of clients engaging with your email and video.

Alternative methods include sending your clients a message via social media or even an SMS message if your potential clients have given you their number.


Take Advantage of Video Proposals

Video proposals are probably one of the best ways to engage with your potential and current clients — especially if it’s difficult for you to meet your new clients face-to-face. 

As discussed, there are a few different ways you can go about making a video proposal, including the more professional approach or the more casual, low-cost approach. Both approaches are arguably as effective as each other, it’s just about how each method is used in different contexts. 

I hope this article has given you some inspiration to make video proposals. I’d also love to see how video proposals have helped you gain new clients, so leave a comment below and let us know how video proposals have helped you. 

For more information on improving your marketing strategy and growing your business in 2021, read through some of the awesome posts on the Intentionally Inspirational blog.


Written by Lewis James