Whether you’re a business-to-consumer or business-to-business company, it can be difficult to gain exposure for your business. Even though we’re all told that social media is one of the best platforms for marketing in 2020. Sometimes, it can seem impossible to grow your following without spending a lot of marketing dollars. Even then, progress can sometimes be slow. However, there are a few things you can do to fast-track your business’s growth on social media.
In this article, I will cover 3 strategies to quickly grow your social media to help gain exposure for your business.
#1 Competitions & giveaways
Social media competitions are well known for their ability to grow B2C businesses, and other social media account types. However, this same strategy can also be useful for B2B companies. There are two main ways you can approach this for your business:
- You can offer the prize winner your products or services for free — like a free 1-year subscription to your services.
- Or you can offer valuable content relating to your business, like detailed industry reports, webinars, how-to eBooks, and more.
When running your competition or giveaway campaign, you should be sure to tell your audience to follow your social media accounts and share with people in their network who may also want to participate in the campaign. This will help to boost your overall exposure significantly. Better still, it will give you a clear insight into the followers that are interested in your business — which will help you create targeted campaigns.
#2 Targeted campaigns
Social media advertising is no secret. However, it’s very rarely used correctly. Companies who invest a lot in the art of social media advertising always generate great results for their business. But to have success with paid advertising, you have to target your audience using the right demographic profiles correctly.
First, you need to create your ideal client avatar — what type of industry they operate in, demographics, estimated revenue, company age, etc. If you have previous social media campaigns, you can assess the analytics to perceive your ideal client.
Next, you can create a social media advertisement targeted at your ideal clients. While you will have to pay, well-targeted campaigns are proven to generate great results, both in terms of leads and exposure for brands.
#3 Engage with other brands
Networking has never been easier with social media. So you should take advantage of this and engage with other businesses and potential clients who would be interested in doing business with you. Platforms like LinkedIn are perfect for networking. But social networks like Instagram and Twitter are also very effective and easy to use — perfect for directly speaking with other businesses.
You can simply like, comment, repost, or send direct messages…anything to show other businesses some love! This will go a long way when you’re trying to build connection and exposure for your business, and most other business owners will begin to reciprocate your actions — helping to promote your business as you have helped promote theirs.
What does your B2B strategy look like right now?
Marketing B2B isn’t easy. Especially if you’re in a very niche industry. However, that doesn’t have to mean you can’t fully utilize social media to grow your business. Using the examples in this article, you’ll be able to quickly grow your social media audiences and gain a lot more exposure for your business in no time at all!
If you’d like more tips on how to improve your marketing strategy, read the latest posts on the Intentionally Inspirational blog, or listen to our podcast that hosts some of the best business and marketing minds around!
Written by Lewis James