Let’s face it. A click-through can be extremely exciting. Whether people are clicking through to view your new product range, or to view your latest piece of content, knowing that people are flowing through to your website is an awesome feeling.

However, getting people to click through on a consistent basis can be difficult. There are a few factors that you need to master in order to attract the ever-satisfying click-through.

In this article, we’re going to discuss three quick and easy copywriting tips that you can implement to your campaign today to dramatically boost your overall click-through rate.


#1 Killer Adjectives

Okay, so the example I’ve used for this heading (Killer”) may be a tad overdramatic. But hopefully, you understand the point I’m trying to make.

Using adjectives effectively can seriously spice up the appeal of the message you’re trying to get across to people, and can significantly boost the clicks your website’s content is getting.

Here’s a before and after example of how you can use adjectives to transform the headlines you use for your content:

  • Before: “See my post for more info”
  • After: “Click This Mind-Blowing Post For Awesome Info”
  • Before: “Try These Tips To Improve Your Life”
  • After: “Try These Inspirational Tips To Dramatically Improve Your Life”

There are many adjectives that you can choose to significantly boost your click-through rate. Experiment by using some of these in your next headline and see if they improve the success of your content:

  • Awesome
  • Amazing
  • Beautiful
  • Mind-Blowing
  • Killer
  • Mysterious
  • Dramatic
  • Horrific
  • Easy
  • Inspirational
  • Ultimate


#2 Numbers

Using number is another awesome way for you to catch the eyes of your target audience. By adding numbers into your content’s headlines, readers know what to expect before they even click through to view what you have on offer for them.

Numbers are a great way to make your headlines stand out from the crowd. Research conducted by moz.com found that headlines that included numbers were much preferred when compared with other headline types.

Here a few examples of how you can spice up your headlines using numbers:

  • Before: “A Few Tips On How To Run”
  • After: “5 Awesome Tips To Improve How You Run”
  • Before: “Some Advice On Baking A Cake”
  • After: “21 Amazing Tips To Improve Your Cake Baking Skills”

Experiment by implementing numbers into your headlines in a few different ways. It’s worth noting that abstract numbers will be more attention-grabbing than rounded numbers. For example, using odd numbers such as 37 will stand out more in your title than numbers such as 10.


#3 Should You Question Your Audience?

In short, the answer is a resounding yes!

Using a question as your headline is the perfect way to instantly engage readers before they’ve even clicked through to your content. There are many ways you can approach the use of questions. However, it’s worth noting that many experts suggest avoiding using question headlines that users can instantly answer “Yes” or “No” to.

Here are some examples of how you can use questions to transform your headlines:

  • Before: “Top Tips On How To Bake A Cake”
  • After: “Are You Forgetting These Crucial Cake Baking Tips?”
  • Before: “The Perfect Guide For Gardeners”
  • After: “Absolutely Love Gardening? This Guide Was Made For You”

Questions are undoubtedly an awesome way to draw in readers and significantly improve the number of clicks your content is getting. Research definitely backs up this claim, with studies clearing showing a huge correlation between using question headlines and overall readership.

Experiment by using different question headlines and see if they provide a boost to the success of your campaigns.

Your Thoughts

We’d love to know if any of the suggestions we’ve made in the article has helped you to significantly improve your click-through rates.

If you’ve used any other copywriting tricks that have helped to skyrocket the number of clicks your content is getting, then let us know in the comments section below!

Be sure to check out some of our other awesome blog posts on how you can improve your writing skills.


Written by Lewis James