Are you one of those people that still thinks that blogging is a passing fad?
If you have not figured it out by now, blogging is not going anywhere. It’s here to stay. There are a lot of great personal and professional benefits to blogging that you may have never thought about before. This is for the simple reason that there are no risks or downsides to regularly contributing to a blog. There are only benefits, so some degree of an ROI is certain. Check out this previous blog post I wrote about the benefits of creating content.
Do you regularly find yourself using the excuse that you “aren’t a writer?”
If so, my question for you would be, “do you know how to talk?” If you can talk and hold an intelligent conversation with another person, then the good news is that you can write a blog post! Exciting isn’t it? Embrace your natural voice and simply write in the same manner that you speak. There are a plethora of writing styles within the realm of blogging, so using a conversational tone is perfectly acceptable. There aren’t really any rules and if there are, I am not aware of them so I just do my own thing!
Here are the 7 reasons that blogging will boost your business:
1. It’s fun.
When people are having fun, other people notice and are drawn to them like a moth that is attracted to a flame. Most people do not voluntarily hang out with someone who is miserable. There are better ways to spend your time and it’s not a healthy choice for business or life. In my experience, when I am having fun with what I am doing I yield the best results. You will find that some ideas, thoughts, and opinions come out of you when you write that you may have never realized before. Give it a shot, you really have nothing to lose and everything to gain. Who knows you may screw around and actually enjoy yourself.
2. It builds credibility.
The more information that you make available for potential customers, the better. Regardless of your area of expertise, sharing your knowledge will benefit the readers that are searching for the information that you are writing about. It also gives them a reason to return to your site, time and time again. Getting new people to your website also exposes them to the products and services that you sell, which will help increase your sales. In the same way that published authors are regarded as experts on the material that they write about, blogging can work in a similar way. You may not get any attention for your first 10 blog posts, but you may get significantly more after your next 25. I do not know what the magic number is, so I will tell you to just keep writing! You will never know how your experience will turn out for sure until you try.
Search Engine Optimization is all about the art of strategically using keywords, tags, and titles that people are searching for on Google and other various search engines. Once upon a time, people created garbage that worked well in attracting favorable search engine rankings. Those days are gone, so creating valuable written content should really be the focus of everyone who is trying to create a resource with their blog. SEO will get people to your website who didn’t necessarily know that you existed a few moments before. Again, the more people who see your products and the services, the better. There is no need to worry about not being an expert with SEO because there are a lot of people out there who are. At some point, it may be wise to seek professional help in this area to ensure that you are getting the most out of your work.
4. It facilitates learning.
The more you write, the more you need to learn to sustain the intensity of your output. I write about a variety of topics related to my business and it causes me to regularly consume new personal development material to stay knowledgeable and relevant. The new experiences that I have in business are also a great source of content to blog about and especially the struggle and failures. I have written about this very same topic and it is always a popular blog on my site. Continual learning in your respective niche or field will only keep you more competitive, which will offer you an advantage over your competition. We are either learning or losing, growing or dying, or winning or losing. Which side of the line do you want to be on?
5. Easily shareable with your email list.
Building an excellent website and growing your email list are among the most important things that you can do for your business. If you have no clue how to build a professional website, I can certainly help with that. Check out my course, 10 Quick and Easy Steps To Build A Professional Website which is now available at Inspire University. Growing your email list is accomplished through organic signups and through the use of lead magnets, that give something of value to the audience in exchange for their email address. Sending out regular email blasts is a great way to stay connected with your audience. Adding in your weekly blog post can help fill up a significant portion of the content in that email too.
6. It allows backlinking to other posts or resources.
Blog posts such as this one give the author an unlimited number of opportunities to backlink to other resources that pertain to the business. Check out my very first podcast episode here, as an example. You can link valuable sources if you want to become an authoritative resource for your respective industry. I generally intertwine a mix of content that is relevant to the content at hand. The best way to use backlinking is by creating a post of real value and then looking for opportunities to bring attention to a person, topic, product or service. Follow me? Good.
7. It prepares you for your first book.
If you have never written a book but want to, a blog can help you with this in a variety of ways. This blog post is over 1,036 words already and many books are in the 12,000 to 15,000 range. When you consider that this amount of content can be gathered over a dozen or so long blog posts, the intimidation factor gets smaller, quickly. Pretty cool isn’t it? Always remember to eat the elephant a bite at a time.
I am working on my first book right now and I am diving back into it as soon as I am done writing this. I like to write, but it wasn’t always that way. Practice makes perfect and doing things well is enjoyable. Some authors have even had success by literally repurposing their blog posts into a book. Each post makes up a chapter and uses a nice piece of artwork. Not a bad option for you to consider.
If you are already a published author, perhaps blogging can lead to your next book. My sincere hope is that this post has given you an idea or two about how blogging can help your business.
If you have a great idea to share, leave it in the comments so that someone else can potentially benefit from it as well. If you have made it to this point, I want to commend you and thank you for going the distance.
Share this beast if you found some value in the words that I have written.