by IntInsPodcast | Jul 30, 2026 | Digital Marketing
Here’s a number that should bother you a little. If you’re charging by the hour, your income has a hard ceiling, and you already know exactly where it sits. Take your rate, multiply it by the hours you can realistically bill in a week, then multiply that...
by IntInsPodcast | Jul 23, 2026 | Digital Marketing
The Name Swap Test Here’s a test that takes thirty seconds and stings a little. Pull up your website. Take your headline, your service description, whatever a prospect reads first. Now mentally swap your business name for your closest competitor’s name....
by IntInsPodcast | Mar 27, 2026 | Digital Marketing, Entrepreneurship
Your 7 second marketing plan is the difference between content that gets read and content that gets ignored. Seven seconds is all you have to make a first impression. So what’s your plan? I’m not writing this to scare you. Actually, I’m writing it to...
by IntInsPodcast | Mar 27, 2026 | Digital Marketing, Entrepreneurship, Real Estate
If you’re marketing your real estate business to everyone, you’re effectively marketing to no one. A real estate marketing persona is one of the most practical tools you can use to get specific about who you’re targeting, what they care about, and...
by IntInsPodcast | Oct 16, 2025 | Digital Marketing
Most entrepreneurs approach marketing automation backwards. They start with the tools, get lost in the features, and wonder why their “sophisticated” systems feel like expensive digital paperweights that create more work than they eliminate. I’ve...
