Whether you’re a real estate investor or a similar small business owner, social media is one of the most powerful organic marketing tools you can utilize. Marketing on social media can be a powerful tool that funnels organic sales leads into your business. In fact, when you use social media correctly, you can turn a slow trickle of clients into a steady stream of them.
Below are some of the best ways to use social media to help generate organic sales leads.
Share Success Stories
People want to know that you’re successful at what you do, so share your success stories. Is there a property you own that has performed well year over year? Tell people about it.
Is there a property you purchased at a low price and then turned into a phenomenal source of revenue? Share that success story.
Did one of your clients purchase a new home or take an incredible vacation with the money they made from investing with you? Then share that great story.
When people are looking for someone to help them invest in real estate, they’re looking for someone to help them make money. Period.
They are much more likely to find you organically—in other words, without you reaching out to them—if you’re consistently putting your success stories out there for the world to see.
Sharing your success stories can start to sound like one long infomercial if you’re not careful. Your social media platforms need to bring something more to your audience. You need to offer value.
Maybe it’s information on what to look for in an investment property. Perhaps it’s relevant to the neighborhoods that you invest in.
I follow a real estate page on social media not because I’m looking for a new property but because it shares information relevant to my neighborhood. The page helps me stay informed when a new business is moving into town. I find out what’s happening in my neighborhood and my local schools. I’m informed, and this page has become a go-to source for that information.
Individually, these stories aren’t selling me anything. However, below the surface, they’re doing essential sales work. They’re making an impression.
Subconsciously, I associate this page with the real estate agent that runs it. This person knows and understands my neighborhood better than anyone else. Who do you think I will turn to when it’s time to sell my home?
Through these posts, the agent has won herself a customer.
Offering value will not help your bottom line in the short run, but down the road, it pays off several times over.
Give Your Social Media Channels a Voice
Your social media platforms are a representation of you. They’re a professional you, but they’re you.
Think about the content that you post on your website or blog. It’s not formal writing. It has a voice. This is you talking to your reader, even if you can’t see them.
Put some of you into every social media post. Maybe you’re out in one of your investment cities. Take a moment to show off where you’re dining and the food you’re eating.
Or, maybe you’re stopping at the new restaurant in town. What are the recommended plates on the menu? Did you try them?
Use your social media pages to show off some of your personality. It will help the viewer get a sense of you and understand who they could be working with in the future.
For a deeper look at how to give your social media a “voice,” check out this previous post here.
Interact on Social Media
Make your social media accounts two-way streets; interact with the people who comment on your posts.
While it may seem time-consuming, think about how far that connection will go with your audience. That one person you connect with will remember that you took the time to hear them and respond. Meanwhile, the people who see you connect with that one person will remember that you’re the kind of person or business that takes a moment to respond.
Interaction helps lay the groundwork. This is another way to show that you’re helpful and reliable. It’s another way to build a positive perception of you and your business.
Advertise on Social Media
Social media is a great place to advertise.
Through social media advertising, you can target specific demographics for a relatively low price. Because you control the marketing budget, you can create compelling, hyper-focused marketing campaigns for a relatively low daily price.
One of the critical things to have when advertising on social media is a strong page that you can direct your audience to. If you create quality content on your website, lead them there. If your Facebook page is filled with great posts, direct your audience there.
Utilize advertising once you have built up a source of information you can be proud of.
One final note on social media posts. It should go without saying, but I’ll say it anyway. Make sure all your posts are honest and genuine.
That doesn’t mean you have to air the company’s dirty laundry for the world to see, but you should be honest in your posts.
When you lie on social media, you’re lying to the world. Yes, you may get away with it the first time or even the third time, but eventually, it will catch up with you.
People on the internet have a way of sniffing out liars. Be honest from the get-go, and you won’t have a problem.
Written by Erika Towne