Yep, it’s come to that time of year again when everyone and their dog is asking you about your New Year’s resolutions. When you’re an entrepreneur, you’re always striving to achieve — both personal and business goals. But, like many, you’re probably a bit stuck for ideas. What should you aim for in 2021? How ambitious should you be? And what changes can you make to your business to help it grow?
In this article, I’m going to give you some ideas of the kinds of goals you should set yourself in 2021 — both for yourself and your business.
#1 Work/Life Balance
While it’s important to strive to be more successful with your business, it’s incredibly important that you actually take time to enjoy life and smell the flowers!
Yes, we’re all guilty of spending too much time working. That is the nature of entrepreneurship. But if you’re not enjoying the fruits of your labor, is it really worth working so hard just to miss out on things like spending time with friends and family, taking vacations, etc.
In 2021, you can consider trying to balance your work/life balance. Start by looking at your current schedule and seeing if there’s any way you can modify it to give you more time to relax.
One of the easiest ways to start is by trying to spend at least one hour a day doing something you love, like spending time with family, playing an instrument, reading a book, etc.
#2 Improve Your Focus
Focus is essential for entrepreneurs. Focus is the key to producing high-quality products or delivering the best service possible. However, focus ties into productivity — the more focused you are, the more productive you are, and therefore you’ll end up having more free time.
While there are many ways to improve your focus, one of the best ways to improve focus is by limiting distractions. Try to limit the use of your cell phone — only use it if you really need to. Avoid accessing apps, especially social media apps, that will end up distracting you.
#3 Time Management
Managing your time is essential for both productivity and to allocate more time to more important areas of your business. There are many time management techniques, but one of the easiest-to-implement techniques goes as follows: Complete the biggest, most important tasks first, and leave smaller tasks for later.
This technique forces you to complete bigger tasks when you have more energy — in the morning. Smaller tasks can be left for when you’re not as energetic later on in the day.
If you’re struggling for time and feel like your business needs some help, try outsourcing some tasks.
Whether it’s HR, payroll, accounting, marketing, SEO, or even business management, start by looking at hiring experts in the fields that you feel you need help in.
Hiring help can seem daunting — especially if you’re used to doing most things yourself. However, outsourcing will give you more time to focus on other areas of your business or to just take breaks.
#5 Refresh Your Marketing Strategy
Marketing trends are constantly changing, and your current marketing strategy could probably be doing a lot better if you take a new approach in 2021.
There is a lot to unpack when it comes to refreshing your marketing strategy, but make it a goal for the new year to sit down and really look closely at your current marketing set up. Question everything.
Is there anything new you can implement? Is there a particular part of your strategy that’s not working as well as you’d like?
Even if you decide your marketing strategy is working for your business, it does no harm checking in every couple of months to see if anything could be tweaked to boost your sales, website traffic, brand awareness, etc.
#6 Make New Connections (& Reach Out to Old Ones)
It’s always important to build your network, and making new connections is one of the best new year’s resolutions to have as an entrepreneur. Networking has been very difficult throughout 2020 with COVID-19 restrictions and social distancing. But taking to social media platforms like LinkedIn can prove to be a very valuable option.
2021 will hopefully look a lot different to 2020, and networking events may be able to go ahead as normal, allowing you to make new connections.
Also, try to reach out to old clients and contacts to see how they’re getting on with their business. This could lead to more demand for your business.
So, what resolutions are you going to make?
It is difficult to choose New Year’s resolutions, but hopefully, this article has kickstarted your ideas process and will help you to decide on your goals for 2021.
Let us know in the comments below what New Year’s resolutions you have — either for yourself or your business.
If you’re looking for more information on how to improve your life as an entrepreneur, or new ways to improve your business’s marketing strategy, check out the latest posts on the Intentionally Inspirational blog.
Written by Lewis James