Writing copy in any sense can be difficult. Although at first, it can seem pretty simple, getting people to act upon your words in your blog titles, emails, advertisements, and more is actually kinda tricky. As well as writing all of your content with a logical flow, engaging tone, and valuable information that readers want, you can give your writing a serious boost by using a handful of well-placed “power words”. Power words are basically words that help to engage and capture the minds of your readers. While these kinds of words are typically used in sales, they can also be used to help you gain more traffic to your website and convert readers into customers.
In this article, we’re going to go over 10 different power words and how to use them in your copy to convert more traffic and sales.
Imagine is a personal favorite power word of mine. It instantly makes readers think and imagine a specific scenario that you’re about to detail out for them.
Here are a few examples of how to use “imagine”:
- “Can you imagine how this golden lampshade would look in your dining room?”
- “Imagine how our marketing services could transform your business.”
- “You could only imagine how much money you can save by insuring your home with us.”
- “Just imagine the feeling of waking up refreshed every day after taking our multivitamins.”
Imagine is a pretty versatile word, hence why I place it at the top of my list. It can be used in pretty much any context to help the reader tap into their imagination and visualize how a particular product or service could benefit them.
This is a typical interest-peaking word, as it instantly creates mystery — something that people love to investigate.
Here are a few examples of how to use “reveal”:
- “The Top 10 Interior Design Blogs of 2020 Revealed.”
- “Click to reveal the latest product discounts page.”
- “Revealed: How Taking Vitamin C Could Improve Your Health.”
Placing reveals in your blog titles can have a pretty big impact on click-through rates as readers want to know what secret information you’re about to expose to them.
“Best” is a pretty obvious one, but it really helps to get the message across to your readers that you’re about to show them the best information that they need.
Here are a few examples of how to use “best”:
- “Here are the best lifestyle changes you can make for a happier life.”
- “10 Best Power Words That Help Convert More Traffic (& Sales)”
- “Oranges or Lemons: Which are the best for good health?”
Personally, I think using “best” in your blog post titles is the most appropriate use of this power word.
Using “limited’ creates urgency, something we’ve talked about in previous blog posts.
When something has a limited supply, demand for that something is usually much higher.
Here are a few examples of how to use “limited”:
- “Wallpaper on sale now — very limited supply.”
- “Offers available for a limited time only.”
- “Limited stock available.”
The urgency created by using “limited” will help drive people to take action. In my option, limited works best in sales-related copy and call-to-action buttons.
People love to get things done quickly. That’s why adding “quick” to your copy can put the reader’s mind at ease knowing that they won’t have to spend a long time when taking action.
Here are a few examples of how to use “quick”:
- “10 Quick Tips to Boost Your Website Traffic”
- “We’ve found a few quick ways to boost your health.”
- “Check out our latest products that come with quick delivery”
- “Watch this quick tutorial on how to make more online sales.”
If you can ensure people are going to get what they want quickly, you can really improve your click-through rates.
Bonus: Use (Brackets)
Using brackets can have a really big impact on how people read your copy. When you put words in brackets, it instantly draws the reader’s eye and forces them to focus on what you’re telling them.
Here are a few examples of how to use brackets:
- “5 Important Power Words That Can Help Convert More Traffic (& Sales).”
- “This tutorial is really quick (and easy!) so click here to watch it.”
- “What we’re talking about today is going to have a (very) big impact on your success.”
Brackets help you to highlight important parts of your copy. But I also think they help to break up the copy so it’s not just a monotonous flow of words. Brackets cause a (minor) disruption to the reading flow, but if used correctly, they can positively impact how readers respond to your copy.
Improving Your Copy
Writing copy is tough but once you start implementing a few key tricks, it can really become an exciting journey seeing how readers respond to your writing and how it generates more clicks, web traffic, and sales for your business.
For more tips on how to improve your copy, check out this post on how to improve your email copy to convert more clicks.
If you’re looking for more ways to improve your business and overall marketing strategy, read some of the latest posts on the Intentionally Inspirational blog.
Written by Lewis James