The kids are heading back to school! You’re going to have some more time for yourself to work on your business, maybe pick up a good book and take that next step in marketing. But figuring out which marketing books will help you reach your goals and which ones will be a waste of your time can be tough.
So I did the work for you.
Dotcom Secrets by Russell Brunson
When I asked Intentionally Inspirational founder Jason Wright for suggestions, this is one of the first books he turned to. Dotcom Secrets is a playbook for perfecting your marketing funnel and turning leads into sales. Author Russell Brunson has worked with online companies for more than a decade, helping them scale for a larger volume of business.
This is the perfect starting place for newbies in marketing and if you click on the link above, it’s free.
Expert Secrets by Russell Brunson
In a follow up to his Dotcom Secrets book, Brunson takes a deep dive into the message you project about your product. He also explains how to get it in front of the right people. Expert Secrets is centered around click funnels and the ways that it can help grow your business exponentially.
This book is definitely worth a read.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
Jab, Jab, Jab, Right Hook is one of my absolute favorites because it’s all about social media! Author Gary Vaynerchuk has spent years studying social media and keeping up with the latest trends. He looks at how people use each social media and what methods work best for each platform.
You learn that the marketing strategy that you have for Facebook is completely different than the one you need for Instagram.
This book is the perfect choice for any business looking to increase its social media profile.
Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
There’s a reason why the Dummies series has lasted so long because it provides relevant and useful information. Digital Marketing for Dummies was co-authored by Ryan Deiss. He is the marketing mind behind the website Digital Marketer. The book tops Bright Edge’s list of Best Digital Marketing Books 2019 because “…it includes many practical, specific, and current details, insights, and advice.”
This book offers a great, well-rounded look at digital marketing.
Don’t Make Me Think Revisited: A Common Sense Approach to Web Usability by Steve Krug
Don’t Make Me Think Revisited is a look at how people navigate websites. This is a revised version of a book author Steve Krug wrote almost a decade ago. Krug is considered an expert in the usability field and has consulted with companies like Lexus, Apple, and Netscape to bring better site design to their pages.
When you’re looking to make your website better in terms of customer experience, this is the book you want to read.
Looking for more great book recommendations? Check out this previous post, we have a great list for the aspiring entrepreneur!
Written by Erika Towne