by IntInsPodcast | Jul 23, 2026 | Digital Marketing
The Name Swap Test Here’s a test that takes thirty seconds and stings a little. Pull up your website. Take your headline, your service description, whatever a prospect reads first. Now mentally swap your business name for your closest competitor’s name....
by IntInsPodcast | Jul 21, 2026 | Digital Marketing
The One-Sentence Test Most Offers Fail Here’s a quick exercise for you. Grab someone who doesn’t know your business. A neighbor, a buddy, someone at the cigar lounge. Explain what you do the way you normally would. Then ask them to repeat it back. If they...
