by IntInsPodcast | Jul 30, 2026 | Digital Marketing
Here’s a number that should bother you a little. If you’re charging by the hour, your income has a hard ceiling, and you already know exactly where it sits. Take your rate, multiply it by the hours you can realistically bill in a week, then multiply that...
by IntInsPodcast | Jul 23, 2026 | Digital Marketing
The Name Swap Test Here’s a test that takes thirty seconds and stings a little. Pull up your website. Take your headline, your service description, whatever a prospect reads first. Now mentally swap your business name for your closest competitor’s name....
by IntInsPodcast | Jul 22, 2026 | Digital Marketing
Nobody Wants Twelve Deliverables Pull up your offer right now. Count how many things are on it. Strategy sessions, audits, monthly reports, asset libraries, dashboards, check-in calls. If it reads like a moving company’s inventory sheet, we found your problem....
by IntInsPodcast | Jul 21, 2026 | Digital Marketing
What Your Hesitation Actually Tells Prospects Somebody asks what you charge. What’s the first thing out of your mouth? If it’s “well, it depends,” we need to talk. I get why it happens. Your work genuinely does vary. Scope changes things. You...
by IntInsPodcast | Jul 21, 2026 | Digital Marketing
The One-Sentence Test Most Offers Fail Here’s a quick exercise for you. Grab someone who doesn’t know your business. A neighbor, a buddy, someone at the cigar lounge. Explain what you do the way you normally would. Then ask them to repeat it back. If they...
