Understanding your real estate marketing software and getting the most out of it
We all have the same 24-hours in the day. The only difference between someone who is reaching their goals and benchmarks and someone who isn’t is how those same 24-hours are being used. Being busy is not the same as being productive and we all know how great it feels to be able to check items off our “to-do” lists.
How can you consistently have those items checked off your daily lists? By utilizing real estate marketing automation like Active Campaign effectively!
Not only will it increase your daily productivity but will also help you scale your capital raising efforts as you’ll have more time to focus on potential investors individually and uniquely to raise that all important capital.
What is Real Estate Marketing Automation and Why Do You Need It?
Regardless of the size of your business, real estate marketing automation is a useful tool to connect with your investors and potential investors regularly and efficiently. Marketing tasks such as social media posting, email campaigns, even ads can be streamlined by using a marketing automation software, like Active Campaign. Useful content and communications create a value your clients will be looking for from a potential partner.
Work Smarter, Not Harder
You are already aware of how important it is to make each investor feel special, but how can you offer a personalized marketing experience for each of your prospects? Utilizing thoughtful integration to nurture healthy and long-lasting relationships with your customers should be the goal in addition to capital raising.
Make It Make Sense
Understanding Active Campaign will assist you in solidifying a process that creates a strategy to improve your current processes. If you don’t, you will more than likely create more problems than you solve. You must create a high perceived value for your offerings and insight to potential investors and marketing automation is a great tool to create targeted messages to certain segments of your prospects.
One Size Doesn’t Fit All
Each of your customers are at different points of their journey. Some may be in the pre-offering stage; others may now be in the offering stage and hopefully you have even more investors at the closing stage! Active Campaign is an efficient way to move clients from one point to another starting with the original lead-to educational content- to a salesperson- to customer success check-in. Personalized marketing communications lead to higher conversion rates and ultimately to you closing deals!
There are several reasons why you should be using marketing automation software like Active Campaign for your capital raising efforts. More important is that you understand your software’s capability and use it efficiently and effectively to tailor your investors’ experience and nurture healthy partner building for the future.
Let Us Help You!
We’d love to help you with your Real Estate marketing needs as we have assisted our clients to grow their own capital raising campaigns. To learn more about Active Campaign and how it can streamline your current processes, Click Here.