The Power of Logical Sales

The Power of Logical Sales

In a recent blog post, I posed a question that pitted emotional sales against logical sales and sales based on scarcity and urgency. These are three key sales tactics that marketing people use to spur customers into making a purchase. What’s more, they are key in not...
Sell Your Services Before They Exist

Sell Your Services Before They Exist

It sounds a little backward, the concept that you could sell a product before it even exists, but the reality is, it could be the best way for you to create your next successful product or service.   Remember Kickstarter? You’ve probably seen this method before,...
5 Ways to Boost Business After the Holidays

5 Ways to Boost Business After the Holidays

For many businesses, after the holidays it is a tough time. In January, sales slow or stop completely as those card bills from the holidays are handed out and people start cutting back. However, don’t let the post-holiday let down stop you from offering value for your...