by IntInsPodcast | Nov 18, 2020 | Digital Marketing
In a recent blog post, I posed a question that pitted emotional sales against logical sales and sales based on scarcity and urgency. These are three key sales tactics that marketing people use to spur customers into making a purchase. What’s more, they are key in not...
by IntInsPodcast | Nov 8, 2020 | Digital Marketing, Sales Funnel, Social media marketing
Recently, I wrote a post that looked at three different sales tactics: emotional, logical, and scarcity/urgency. The post examines the three different sales tactics and how they could apply in a sales situation. In this post, I want to focus down on emotional sales,...
by IntInsPodcast | Oct 31, 2020 | Digital Marketing, Sales Funnel, Social media marketing
Intentionally Inspirational founder Jason Wright posed an interesting question on Facebook the other day. He asked, “What is your favorite sales tool from these options: emotion, logic, or scarcity/urgency?” Whether they realize it or not, it’s a question that a lot...
by IntInsPodcast | Sep 27, 2020 | Entrepreneurship
It sounds a little backward, the concept that you could sell a product before it even exists, but the reality is, it could be the best way for you to create your next successful product or service. Remember Kickstarter? You’ve probably seen this method before,...
by IntInsPodcast | Dec 21, 2019 | Entrepreneurship
For many businesses, after the holidays it is a tough time. In January, sales slow or stop completely as those card bills from the holidays are handed out and people start cutting back. However, don’t let the post-holiday let down stop you from offering value for your...
