10 Important Website Metrics

10 Important Website Metrics

When it comes to running your company’s website, it can be challenging to see what you need to improve and how you need to improve it. Looking at a Google Analytics page can be confusing if you don’t know what you’re looking for. The trouble is, those website metrics...
Location-Based Marketing: Geofencing

Location-Based Marketing: Geofencing

With smartphones now the norm instead of the exception, location-based marketing has become an important piece of a company’s marketing strategy, and one of those marketing tools is geofencing.   What Does Geofencing Mean? Geofencing, in this instance, pertains...