The Authentic Customer Experience

The Authentic Customer Experience

2021 is the year of hyper-personalized marketing and the authentic customer experience. It’s something that I dove into earlier this year in a post about email marketing. Hyper-personalized marketing means that you see a customer as more than just an order number. You...
Tips to Boost Your Email Marketing

Tips to Boost Your Email Marketing

Email marketing is still one of the most important arms of any marketing strategy. But it can be difficult to get right. There are quite a lot of elements that make up a good email marketing campaign. But there are a few relatively easy things you can do to...