Are You Content Refreshing Your Site?

Are You Content Refreshing Your Site?

To stay ahead of the competition and to consistently improve the traffic coming to your site via Google, it’s incredibly important to regularly refresh the content on your site. But what exactly is “content refreshing”? In short, content refreshing is the process of...
What is a Swipe File and Why Do I Need One?

What is a Swipe File and Why Do I Need One?

I was listening to a podcast the other day, and the term “swipe file” came up. Until then, I had never heard of a swipe file and had to listen further to understand what it was. Once I did, I knew it was something I needed to write about.   What is a Swipe File?...