by IntInsPodcast | Jul 23, 2026 | Digital Marketing
The Name Swap Test Here’s a test that takes thirty seconds and stings a little. Pull up your website. Take your headline, your service description, whatever a prospect reads first. Now mentally swap your business name for your closest competitor’s name....
by IntInsPodcast | Jun 11, 2020 | Digital Marketing
Most businesses I talk to are spending money on marketing without a clear picture of who they’re actually trying to reach. That’s a real problem, because without a solid customer profile, you’re essentially guessing. Unfortunately, guessing gets...
