Episode #56 – Selling In A Skirt with Judy Hoberman

This episode was made possible by my wonderful podcast manager, Crystal.  She tracked Judy down and got everything setup, which I really appreciate.  It is much easier to build a brand when you have good help.  In talking with Judy, I was reminded about the power of relationships and the growing network that all of us should have.  It makes all of the difference in the world.  If talking to the right people is half the battle, then just showing up has got be close to the rest.

We didn’t really get into “brand building” in this episode, but Judy has done an amazing job with this.  In my opinion, she is the ideal guest for this podcast as we work hard to inspire hungry entrepreneurs through the start-up phase of their business.

Conversational Notes from This Episode

  • You have to try to figure out how you can be successful and how you can use other peoples’ differences as assets rather than liabilities.
  • You’re never going to experience growth in your comfort zone.
  • Consider that in the world of entrepreneurship, the unknown will become the known. You then need to ask what you will do next? Stay comfortably uncomfortable.
  • Act with the end in mind.
  • You have to provide value consistently.
  • Tips for staying the course, be it in the corporate or entrepreneurial world:
    1. Remember your ‘why’ – Why are you doing this?
    2. You have to focus. Entrepreneurs are shiny object people. You need to use your strategic triangle. You need to focus on and only do three things. If what you’re doing doesn’t fit in one of those corners, say “No”
[Tweet “Entrepreneurial mindset: Stay comfortably uncomfortable. “]

Listen to the Audio


About Judy

Judy Hoberman, President of Selling In A Skirt has created a suite of workshops, seminars and coaching programs that take the negativity out of selling. Her 30 years in sales has given her both the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate. Judy’s humorous stories about how men and women sell, manage, recruit and supervise differently will enlighten you in learning how both genders can support each other’s successes in a more productive way.Judy’s experience includes being an award winning Accomplished Corporate Training Director with extensive experience in training, course development and project management. She is a true entrepreneur at heart with experience both in the Self-Employed and Corporate arenas. She was personally selected by the President and CEO of a large Insurance Company, to move to Dallas to bring her talent in training to the Corporate office and share it with over 100 offices in 44 states showing over 300 agents how to break the mystery of the sales process into manageable pieces and create an authentic selling system. She is working with Insurance companies helping with their diversity and women’s initiatives in the areas of recruiting, training, coaching and mentoring.

She was awarded the Character and Integrity Award from the field for her distinct and significant contribution to the field agents’ success. With experience as being one of the female pioneers in the insurance world as well as being an expert in gender communication, she was asked to speak on the Main Platform at LAMP, an Insurance Conference, about recruiting women into the industry. She has also been the Keynote Speaker at the Women’s breakfast at LAMP and led numerous breakout sessions on “Why Can’t A Woman Be More Like A Man”. She is also the author of “Selling In A Skirt”, “Famous Isn’t Enough” and “Pure Wealth”, business books for Professional Women, Sales Executives and Entrepreneurs.

Check her out on social media, on her radio station, or directly at her website here.

Feel free to email her directly at judy@sellinginaskirt.com