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Take your rate, multiply it by the hours you can realistically work, and you have your income ceiling. It was set the day you decided how to price. Here is how to move it.

Run this test. Take your homepage headline and put a competitor’s name on it. Does it still work? If yes, you don’t have a positioning problem. You have a pricing war coming.

Your offer lists everything you do. Strategy calls, audits, reports, assets, dashboards. Meanwhile the buyer wants exactly one thing, and it’s not on the list. Here’s how to sell the outcome instead.