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The Importance of Psychographics

The Importance of Psychographics

by IntInsPodcast | Jul 11, 2020 | Content Creation, Digital Marketing

Many of my clients know a lot about the demographics of their target audience. They know the average household income of their customer base. The areas their customers live. What their job description is. How old they are on average. Plus their marital status and...
Best Apps for Social Media Management

Best Apps for Social Media Management

by IntInsPodcast | Jul 3, 2020 | Content Creation, Digital Marketing, Social media marketing

Managing your business’s social media channels can be difficult, especially if you’re posting on each site manually. By now, we all know the power of social media, and that we should be posting at least once per day on each social channel to establish our...
How Backlinks Can Help Your Website Succeed

How Backlinks Can Help Your Website Succeed

by IntInsPodcast | Jun 25, 2020 | Content Creation, Digital Marketing, Social media marketing

There’s a secret formula for making a successful website and for the average person, that formula can be difficult to crack. There are so many things that go into the search rankings on Google, that it’s tough to determine what’s important and what’s not. One of the...
Why Your Digital Marketing Isn’t Working

Why Your Digital Marketing Isn’t Working

by IntInsPodcast | Jun 12, 2020 | Content Creation, Digital Marketing, Social media marketing

“Why isn’t my digital marketing strategy working?” — that’s what I used to ask myself a few years ago when starting my business. It took me some time to realize that, while digital marketing tools are useful, they only work if I used them...
3 (SIMPLE) Email Copywriting Hacks

3 (SIMPLE) Email Copywriting Hacks

by IntInsPodcast | Jun 5, 2020 | Content Creation, Digital Marketing, Entrepreneurship

Is there some sort of trick to copywriting? How can I make my marketing emails better to generate more leads, sales, and overall interest in my company? Those were my exact thoughts when I first looked into digital marketing for my business a few years ago. Everyone...
Marketing During the COVID-19 Era

Marketing During the COVID-19 Era

by IntInsPodcast | May 31, 2020 | Content Creation, COVID-19, Social media marketing

Now that states are starting to reopen and businesses are trying to get back to normal during COVID-19, marketing and the tone it takes is becoming more important than ever. COVID-19 is still a very serious issue and a polarizing one. This is why your marketing...
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