Need to Knows- YouTube Ads

Need to Knows- YouTube Ads

If you have not yet dived into the world of YouTube ads, it’s time to start.YouTube is one of the most powerful search engines in the world. Period. Once you think about it, it’s easy to understand why. Google owns YouTube, and Google just happens to run the most...
Location-Based Marketing: Geotargeting

Location-Based Marketing: Geotargeting

As marketers push further and further for personalized marketing, they have turned to location-based marketing such as geotargeting as a tool.   What Does Geotargeting Mean? Geotargeting is when you target a specific group of people based on their location....
Location-Based Marketing: Geofencing

Location-Based Marketing: Geofencing

With smartphones now the norm instead of the exception, location-based marketing has become an important piece of a company’s marketing strategy, and one of those marketing tools is geofencing.   What Does Geofencing Mean? Geofencing, in this instance, pertains...
What is a Swipe File and Why Do I Need One?

What is a Swipe File and Why Do I Need One?

I was listening to a podcast the other day, and the term “swipe file” came up. Until then, I had never heard of a swipe file and had to listen further to understand what it was. Once I did, I knew it was something I needed to write about.   What is a Swipe File?...