Intentionally Inspirational founder Jason Wright is all about making marketing easier for small business owners. He tries to help them take the right steps in creating productive marketing campaigns. He’s also smart enough to know that he doesn’t know everything. When Jason doesn’t know something, he finds experts to help him out. He then shares that knowledge on his Intentionally Inspirational podcast.

If you haven’t had the chance to try an episode yet, you can find them all right here on the Intentionally Inspirational website. You can also watch them here on YouTube.

But if you’re looking for a place to start, look no further than the episodes on this list.

 

Being Authentic to Your Audience with Krista Ripma

Since this one was released right between Christmas and New Year’s Eve, you might have missed it even if you are an avid listener. Jason talks to Krista Ripma, the cofounder of Authentic Audience.

Krista talks about the intention behind your business. Plus how that intention can help drive sales and help drive your business.

You can find the YouTube video here.

 

Exploring Platform University with John Meese

Platform University is an online learning platform specifically aimed at helping creators grow their audience. In this episode of the Intentionally Inspirational podcast, Platform University’s Dean of Students, John Meese, talks to Jason about starting and building a business online.

John also explains why he thinks social media MIGHT be a complete waste of time for some businesses.

You can find the YouTube video here.

 

Harnessing the Power of YouTube Ads with Aleric Heck

2020 saw people consuming content like never before. People weren’t just watching Netflix or Hulu or Amazon Prime, it was also YouTube. The arrival of 2021 probably won’t change that trend initially, so this podcast is the perfect one for businesses looking to expand their marketing reach in 2021.

Aleric Heck is a marketing pro who discovered the power of YouTube videos early on. He is the founder of AdOutreach, a company that provides video-based marketing services and consulting.

Aleric talks to Jason about how he got started in the YouTube marketing business and how to use YouTube to create cold traffic.

You can find the YouTube video here.

 

The Direct Mail & Digital Solution with Ryan Cote

In this episode, Jason talks to Ryan Cote of Ballantine, who helped pivot and transform his family’s company into something prepared to serve clients in the 21st century. Cote talks about how he evolved the business from direct mail marketing to digital marketing and serving the digital community.

Ryan also gives tips for marketing including SEO and content creation. It’s a great podcast episode to listen to if you’re working to improve the traffic on your website, make your digital marketing more effective, and simply grow your business in general.

You can find the YouTube video here.

 

Conversational Copywriting with Nick Usborne

This is one of my favorite episodes for 2020 because it deals with a topic that I am very familiar with: content creation. Nick Usborne is the founder of Conversational Copywriting, a company that’s there to help people write better sales copy and content.

In this episode of the podcast, Nick uses his decades of experience in the industry to help offer tips and tricks to make people better writers, and as a result, better sellers.

You can find the YouTube video here, or you can check out some of the tips that I gleaned from the episode and put together in this previous blog post.

May your 2021 be filled with happiness, warm memories, and success.

 

Written by Erika Towne