When you are running a business, reading is essential. Above all of its benefits, it is what helps you learn and grow. This is true not just as a business owner, but as a person. However, if you’re like a lot of business owners, there are not enough hours in the day to pick up a book and read. This is why podcasts are so helpful.
I’ve pulled together a list of Intentionally Inspirational’s favorite marketing podcasts to listen to in 2020. Most of the podcasts are hosted by leaders in the marketing industry. These leaders are trying to help business owners improve the marketing for their company.
To start I asked Intentionally Inspirational founder Jason Wright to tell me what he’s currently listening to. Jason’s top picks help shape the way he looks at the marketing industry. Here are his top five:
1. Marketing Secrets
Russell Brunson hosts the Marketing Secrets podcast. If that name sounds familiar, that’s because he’s the co-founder of ClickFunnels. ClickFunnels is the largest creation software currently on the market. Brunson uses his Marketing Secrets podcast to talk about what he’s learned and the trends he sees in the industry today.
2. The Science of Social Media
The folks at Buffer bring you The Science of Social Media. The show explores the “best practices and insights from top social media marketing experts. Some of their top episodes are Brand Secrets for Standing Out in a Crowded World. They also have a Crash Course in Custom Audiences for Your Social Media Ads.
3. Smart Passive Income
Pat Flynn is a podcasting pro, he hosts The Smart Passive Income podcast. He has hosted his own podcasts for more than a decade. In addition to his years of experience, this show contains “interviews, strategy, and advice for building your online business the smart way.”
4. Building a StoryBrand
According to the tagline on Apple, “If you’re frustrated because you struggle to get the word out about your product or service, the Building a StoryBrand podcast will help. Fans of the podcast are ecstatic about the fun and entertaining way Donald Miller brings you practical advice about clarifying your message so customers will listen.” In other words, if you are looking for some advice in terms you can understand then this is for you!
5. The Marketing Matrix
Marketer Lisanne Murphy hosts The Marketing Matrix podcast. This social media agency owner, “…uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses.” To sum it up, she gets some great guests and shares some great secrets!
Jason listens to a lot more than this, however, those were his top five.
Short Podcasts, Plenty of Information
These next podcasts are short, sweet, and to the point. These are something you can fit in while you’re getting ready for work, or just need a minute to yourself. Above all, they pack in the information for their limited length.
Marketing School features Neil Patel and Eric Siu. Each episode is short, clocking in at about 5 minutes apiece. Plus, they are released almost daily. That gives you plenty of opportunities to learn. Podcast episodes include How to Fix Low Engagement on Your YouTube Videos and How to Get More Podcast Listeners.
Marketing Over Coffee
Marketing Over Coffee is run by John Wall and Christopher Penn. This duo tackles “both classic and new marketing” usually in less than 20 minutes. In addition, they are fun to listen to.
Other Awesome Podcasts
I haven’t even scratched the surface. Here are some more great podcasts to take a look at:
Everyone Hates Marketers
Louis Grenier hosts the Everyone Hates Marketers podcast. He sits down with no-nonsense marketers. He learns how to do marketing “the right way”. His goal is to find a better and more honest way to do marketing.
Social Media Examiner Podcast
Social Media Examiner isn’t just about boosting your marketing skills. This podcast strives to bring you the latest information in the ever-changing marketing landscape. For instance, some of their recent podcasts include a look at TikTok, analyzing your marketing through a Google Analytics strategy, and using Facebook Live to quickly create content.
Growth Marketing Toolbox
According to the website, “Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice. Nicolas explores the best tools and technology for marketing growth. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.”
Perpetual Traffic Podcast
This podcast is made by the folks at Digital Marketer. Amanda Powell and Ralph Burns host the Perpetual Traffic Podcast. This podcast looks at everything from social media to SEO to gaining traffic locally.
Social Pros Podcast
Jay Baer of Convince & Convert and Adam Brown of Salesforce host the Social Pros Podcast. The pair work hard to take you “…inside the stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate and measure their social media programs.”
The Business Method
The Business Method is a long-running podcast by Chris Reynolds. He aims to “help entrepreneurs and high-performers take their brainpower, performance, and productivity to the next level.” Reynolds has almost reached the 500-episode mark. Therefore he has plenty of advice to share.
Copyblogger FM is a podcast hosted by Darrell Vesterfelt and Tim Stoddart. Each podcast features a cast of rotating experts. These experts “analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.”
The Empowered Marketer
The Empowered Marketer is a podcast for marketers, by marketers. According to its description on Apple podcasts, “If you’re looking for actionable strategies to up your eCommerce marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place.”
There are plenty of other podcast options out there. However, the ones above have solidified themselves as industry leaders.
We also highly recommend our Intentionally Inspirational podcast.
Written by Erika Towne