Building your funnel stages is pretty straight forward when you know the correct steps. However, knowing what to offer in each stage can be tricky. All funnels differ depending on types of business, so knowing what to include at each funnel step will take some experimentation. However, your first funnel step (arguably the most crucial step) needs to include something of value. Something that makes your readers want to take action and go to the next stage in your funnel. 

In this article, I’m going to help you by giving you suggestions for valuable content. Giving the right content will make your audience want more from your business. 


Types of Content You Can Offer

As previously mentioned, the type of content you should offer depends on what makes the most sense. For example, if you’re selling skateboards to skaters, it doesn’t make sense to provide 50-page reports on the state of marketing in the skateboarding industry. 

Here are a few examples of content you can offer:


Webinars and Virtual Events

Virtual events are one of the best ways to connect with your audience. This is especially true in the age of social-distancing.  

The great thing about virtual events is that you’re able to display your product or service in real-times. You can take questions from your audience at the same time. This helps boost their understanding of what it is that you’re offering them. 

But how do you host a webinar or virtual event? Here’s our guide on how to organize and host an awesome virtual event.


Detail Industry Reports

Industry reports are great if you’re dealing with B2B customers. You can create multiple pages reports that give valuable insight into your specific industry in various years. In your report, you can include statistics on sales, industry trends, consumer interests, what works, what doesn’t, and projections for the industry in the coming years, and leaders in the industry.

Want to make your report look hot? Include some well-designed infographics. 

The idea with an industry report is that you’ll be setting a precedent for potential customers to do business with you. At some point in the report, you should be referring back to your company and how you can help your audience.

Your report can be in PDF format, and you can get your audience to enter their email and other details to download the report. 



Ebooks are so versatile, which makes them an excellent option for pretty much any business type. They’re also straightforward to create if you’re on a budget — you can use tools such as Canva to create professional-looking, well-designed Ebooks.

With an Ebook, you can offer value by giving your audience various how-tos and other tutorials. For example, you could create an Ebook showing small businesses how to use digital marketing to boost their customer base and sales. 

You could also use an Ebook to give your audience behind-the-scenes insights into your business. You can show them exactly what it is you do, how you can benefit them, and examples of successful projects that your company has worked on.


Video Tutorials

Everyone loves to be shown something new, especially if it’s something they’re interested in. Seeing something in video is known as the most engaging content format in digital marketing, it pays to consider this route. 

Your video tutorial could be similar to the content you put in your Ebooks, just in an easy-to-follow video format. 

Video is also a great way to be more personable and build a trusted connection with your audience.


Improving Your Funnel’s Success

Once you know the right funnel steps, you need to work meticulously on each funnel step to ensure you maintain your audience’s interest and convert them into loyal customers. 

Offering valuable content, such as the examples suggested above, will help you to massively improve the number of conversions in the first step of your funnel.

If you need more advice on optimizing your funnel and digital marketing strategy to get the maximum number of conversions, you should read the latest posts on the Intentionally Inspirational blog.


Written by Lewis James