Social media is undoubtedly one of the biggest technological innovations of the 21st century. Social platforms are responsible for the success of many companies. It allows them to expose their products or services to billions of people worldwide. Facebook, Twitter, and Instagram can all provide huge streams of traffic to business’s websites. That is, providing these platforms are utilized to their full advantage. Getting your social media strategy right is absolutely crucial if you want your company to grow in this competitive world.

In this article, we’re going to go through the top 5 social media tools that you can start using today. These will optimize your current social media strategy for your business. Allowing you to grow your following, increase your brand’s awareness, and ultimately dramatically boost your revenue.



As the modern-day marketing adage goes “Content is king.” This is 100% true if you’re looking to attract and connect with your target audience. Making sure your content is beautifully designed is crucial if you want your brand to look professional.

“Good design is good business.” – Thomas Watson, Jr.  Canva is the perfect tool to help you create amazing content in just a few clicks. This online-based image creation tool is extremely intuitive and works similar to Adobe Photoshop. The platform will provide you with a seemingly endless amount of templates to choose from.  This includes ones for Facebook posts, Twitter cover images, Etsy shop logos. You name it, Canva will pretty well be guaranteed to have you covered.

Canva also recently released its much-anticipated animation function. This function allows paying subscribers to create awesome-looking animated posts for their social media. With 64% of people stating that watching a social video has influenced their purchasing decisions, you definitely don’t want to be missing out on this feature.

Canva is extremely easy-to-use. It has a huge range of functions that help you create awesome social content. It’s also completely free to use! They offer a paid subscription as well. With the paid subscription it enables you to access a huge array of additional features, including the animation suite.

Canva is personally one of my favorite tools to use. I can guarantee if you’re not already using it, it won’t be long before it becomes your go-to platform for all of your social media content.


Sprout Social

Sprout Social is an amazing tool.  It will help you to completely optimize your social media strategy. Not only does the platform enable you to plan your content calendar for multiple social accounts, but it will also provide you with key metrics that help you better understand your target audience.

Using the analytics feature, you’ll be able to make informed decisions. See what content is working best for your brand, so you can adjust your strategy accordingly. Sprout also offers a unique “social listening” feature. This enables you to better understand your audience and their needs based on what they’re saying about you and your business online.

The ability to plan your content calendar, schedule posts, and utilize data analytics tools all in one place is a huge reason why many people opt to use Sprout Social.

You can try the platform completely free for 30 days. After this, the cost of the subscription starts at $99. Although the pricing may seem expensive, the program will pay huge dividends in the long run. It has the ability to save you precious amounts of time while providing you with the best data. This ensures you’re getting a great return on your investment.



BuzzSumo is an awesome tool which will help you in the process of constructing your content strategy.

The site will help you to find what content is currently trending. This will then enable you to create a social content strategy that fits into current trends. You will be given an in-depth insight into what content works best on different social media platforms. Giving you some food for thought when optimizing your own content for each of your social platforms.

Amongst many other features, BuzzSumo will enable you to make comparisons between yourself and your competitors. Allowing you to visualize the areas of your content strategy that need to be worked on.

You can easily sign up for a free 30-day trial to see how BuzzSumo could suit your business. After the trial period, subscription plans start at $79 – a price worth paying if the platform helps you to stay one step ahead of your competitors.


Built-In Analytics Tools

Many of the major social networks have a huge array of built-in analytical tools. They are available to you completely free of charge!

Facebook and Instragam will both be able to provide you with in-depth insights into how your target audience is responding to your content, what time of day they’re online, and where in the world your audience is located. These insights will prove to be absolutely invaluable. You’ll be able to alternate the times you’re posting content to gain the best exposure for your business.

You’ll also be able to gain a better understanding of what content your audience likes the most and what types of content they want to consume.

Twitter’s analytics tool is also extremely useful. The platform will allow you to directly see what your followers are most interested in. For example, you may find out that your audience really likes comedy, tech news, and luxury clothing. You can use this data to influence your current content strategy. Then design content that appeals to your audience as long as it fits within the context of your business.

Use these free tools to your full advantage. Track engagement, analyze your audience and craft a well-calculated social media strategy. This ensures the best results for your business.


Your Thoughts

We really hope you found this article helpful, and that you’ve been given an insight into the best tools available to help you optimize your business’s social media strategy.

If there’s any social media tools or application that you use to improve your social media marketing and management then let us know in the comments section below!


Written by Lewis James