To build a brand may seem like it is only appropriate for dream crazed entrepreneurs. But everyone actively participates in this activity each and every day.
Your brand defines you, whether you accept that truth or not.
That is a cool thing in itself, but for some people, there is a problem…
Most people waste this opportunity and choose to do nothing with it. Not you though…
Do you know how I know this with absolute certainty?
I started Intentionally Inspirational. The content that I create is of no interest to people who have forgotten how to dream.
Now that we have gotten that out of the way. Let’s talk about this amazing opportunity that we all have. The way we carry ourselves. The way we treat people. The things we post on Instagram all contribute to our personal brand.
In this socially-connected world, there is no escaping the instant visibility to everything that we do. With this in mind, it is very important to be cognizant of our decisions. And also be aware of the potential consequences.
For the entrepreneur, this topic is incredibly important. It is important in the level of scale that you can reach. Your scale will define your future success.
Building a brand involves finding your voice and building an audience or a group of followers. This is also a prerequisite to building something much larger than yourself. Say your vision involves making a massive impact on a lot of people. Well, you better come to the big stage with your best foot forward.
Think of your brand as the actual foundation upon which your entire empire will be built.
The term “empire” may mean different things to different people.
I am going to share my definition of the idea now. From a high level, I think of an empire as the machine, The machine involves the sale of physical products, services, and educational opportunities that directly relate to your brand. The effects of its very existence are undeniable. Plus they are noticed by everyone who comes within arm’s reach of its influence.
Do you like what your personal brand represents?
If the answer is not a positive one, then it is up to you to make some changes right away. If you are unsatisfied with your brand, no one else is going to care for it either. How can you expect good results when you are not a fan in the first place?
When you love the brand that you emulate, other people are attracted to your passion. They are also attracted to your results. It is a completely different experience to see others flocking towards the things that your company does. You have the opportunity to make a massive impact on other people. So do not squander it.
Some people let life simply pass them by and others decide to act. Seize the opportunity and create something amazing in the process.
What are you going to do with the time that you have? My hope is that you will follow my lead and leverage your brand to a position where you can leave your mark on the world.
This new branding book “Brands and Bulls**t” offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career.
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