Tag: niche

Niching Down and Adding Value: Reflections On A 24 Month Journey

  When I first began this particular business journey, I honestly had no idea what I was doing.  I quit my full time job to start a neighborhood magazine and did some freelance work on the side.  In those days, my freelance work included HR consulting and writing blogs. As I look back upon all…
Read more

Leveraging Your Brand To Build Your Empire

Leveraging Your Brand To Build Your Empire

The idea of building a brand may seem like it is only appropriate for dream crazed entrepreneurs, but everyone actively participates in this activity each and everyday. Your brand defines you, whether you accept that truth or not. That is a cool thing in itself, but for some people there is a problem… Most people…
Read more