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Why Are You Approaching Your Digital Marketing Like Everyone Else?

  Do you ever fall into the trap of trying to keep up with everyone else? I think that this is much easier to slip into than any of us may realize.  Sometimes in the spring, I find myself rushing to mow the grass just because all of my neighbors have done it.  When I…
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How Not To Be A Quitter With Your Business During The Holidays

  Have you ever noticed how easy it is to sleep a little more and take extra days off this time of year?  I live in the Midwest, so it is cold outside and it gets dark much earlier this time of year because of that daylight saving insanity.   I am mentioning all of this…
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A New Year Is Coming, But Is A New Version Of You?

  It’s close to Christmas now and a new year is upon us.  As I reflect back upon the last 12 months, I realize that I tried a lot of new things this year.  I was intentional about staying out of my comfort zone as much as possible and I think I did that.  I…
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Your Content Marketing Doesn’t Work And You Can’t Figure Out Why…

  If I got your attention with that headline then you must feel like I am talking to you.  Ouch.  No pain, no gain, right?! I have hit a nerve that you feel a little too often.  I have seen this scenario many times before and I have been through it as well.  Why do…
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Stop Testing Everyone Else And Start Testing Yourself!

  Take a moment right now and think about the people in your life that you make an effort to test every chance you get.  This might be your kids, your employees, your peers or even your spouse (guys tread with caution here).  It can be kind of fun, in a sick and twisted way,…
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